Chapter 04 / The MODE Advantage
A creative growth team. Not another vendor.
MODE Communications is an award-winning, Texas-based marketing agency that pairs distinctive creative with the discipline to measure it.
Relevant experience
Performance-oriented marketing
UTPB
A campaign supported by $100,000 in digital media spending coincided with a reported 6% increase in applicants, according to results communicated by Jose Gaona.
The university estimates that each percentage point of student population growth represents approximately $1 million in institutional value.
Applicant growth is not equivalent to enrollment growth, and the full increase has not been independently attributed to the campaign.
Financial-services strategy
CCFCU
MODE's work with CCFCU included consumer focus groups to inform strategy and audience messaging.
The lesson for FileTax.com: in financial services, trust and clarity come first, and research tells you how people actually talk about money.
Meet Colt
Thriving United
The Meet Colt campaign generated a reported 1,000% increase in organic website traffic.
Proof that a distinctive creative personality can earn real audience engagement.
Reported organic website traffic, not a verified revenue or sales result.
Meet the team
John H. James
CEO & Creative Director
Campaign Strategy, Planning & Development; Team Lead
Javier Castro
Design & Creative Production
Jose Gaona
Agency Partner
Digital Marketing & Performance Optimization
Brooke Norton
Social Media Strategy
Engagement structure
$9,500
per month
One integrated MODE team. One monthly agency retainer.
Proposed engagement: November 2026 through April 2027.
- Agreed monthly scope and capacity
- Strategy and campaign leadership
- Creative development and oversight
- Digital performance coordination
- Social media strategy
- Campaign testing, optimization, and reporting
- Collaboration with FileTax.com's internal marketing teams
Cancelable at any time, with fees earned through termination and previously approved outstanding expenses payable.
Media, creator fees, experiential activations, and third-party production expenses require separate approval.
The precise monthly capacity and production deliverables will be mutually agreed before contracting.
Let's make this April the beginning of something bigger.
FileTax.com has the opportunity to build a brand people recognize, remember, and choose. We'd like to help make that happen.
John H. James
CEO & Creative Director, MODE Communications
Independent creative concept by MODE Communications. Not affiliated with or endorsed by FileTax.com.